PRODUCT 

D&B Audience Targeting 

Run effective multi-channel advertising campaigns using Dun & Bradstreet audience data.

Unlock the Power of Dun & Bradstreet Data

D&B Audience Targeting is our extensive taxonomy of audience segments that lets you reach your advertising targets through display ads, social media, connected TV, and more. Our audience segments are built off the extensive D&B Data Cloud which consists of 580M+ companies and billions of digital identifiers. All of our company data is linked to our proprietary account identifier, the D‑U‑N‑S^® Number, which helps ensure that your ads reach the right people. 

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Where Scale Meets Precision 

Different Audiences To Meet Different Needs 

Our taxonomy has hundreds of different audience segments, so that you aren't limited in who you target. Stack segments on top of each other, use them as suppressions to refine your targeting – or send us your data and we'll build an audience for you.

Company Audiences

Audiences are built from a segment of companies, including:

Industry
Annual revenue level
City, state or country
Specific company age
Ownership status
And many others

Business Contacts Audiences 

Audiences are built from a segment of individuals, including:

Specific industry
Job function
Seniority level
And many others

Consumer Audiences

Audiences are built from a segment of consumers, including:

Online behavior
Engagement with related content, such as automotive, retail, etc.
And more

Right People, Right Time

Watch how we helped Just Global reach the right people in the right channels at the right times by targeting audiences at scale.

Target Buyers with Precision

Deliver a true omni-channel experience with millions of contacts to help you identify and target accounts through specific buyer attributes.

Business and Professional Attributes

- Company Age, Revenue, Size
- Decision Maker Status
- Job Function/Roles
- Industry (by SIC and NAICS)
- Location Type & Size
- Ownership & Legal Structure
- Seniority

580M+

Business Records

Billions

of digital identifiers

90%

of the Fortune 500 trust our data

Testimonials

“Using deterministic segments to run ABM has created results that have ‘wowed’ the team, specifically around seeing more of our strategic accounts on our site. We feel we’re on right track and are doubling down on Dun & Bradstreet data going into the future."

 Josh Dreller | Former VP of Account-Based Marketing, 4C

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