Product
D&B Hoovers Audience Builder
Discover, target, and activate audiences, leveraging data to identify ideal customers and total addressable market.
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Unlock the Power to Discover
Perform a Market Analysis
Improve GTM Planning
Profile Ideal Customers
Uncover Ideal Buyers with Intent Data
Harness the Power to Target and Execute
Shape precise and prioritized marketing audiences backed by intent data, de-anonymized web visitors, technographics, firmographics, contact attributes, and proprietary analytics.
Target Pre-Engaged Prospects
Flag surging interest and active buying behaviors – giving you a head-start on pre-engaged prospects.
Only D&B Hoovers offers three intent options, to provide the most flexibility around scale, precision, and purpose:
- Bombora Intent: Access Bombora’s taxonomy of 14k+ keywords and exclusive network to uncover companies actively in-market for your offerings.
- D&B Custom Intent: Build a unique buyer intent model specific to your business.
- Visitor Intelligence: Unmask companies visiting your website.
Unlock Deep Account Intelligence
Gain essential insights to act first and resonate the strongest.
- Growth Trajectory: Track whether a company is growing or shrinking over time.
- Spend Capacity: Assess a company’s propensity to buy relative to their peers.
- Viability Risk: Measure financial opportunity and risk across 5+ company health indicators.
- Decision HQ: Pinpoint specific locations where investment decisions are made.
Deliver Lists to HubSpot & Marketo
Push campaign lists directly to your marketing automation platform.
- Schedule cadence for automatic data updates.
- Learn when new prospects meet list criteria.
Create Seamless Sales and Marketing Alignment
- Send Leads to Salesforce, MS Dynamics, and D&B Hoovers.
- Shape lead lists in Audience Builder, and assign to a Sales user/group in D&B Hoovers.
- Enrich CRM with prospect data from the D&B Data Cloud.
Prospect Smarter with AI
- Let generative AI take the work out of list building and message drafting.
- SmartSearch AI sidesteps traditional list filters to zero-in on optimal prospects in a flash via natural language chat.
- SmartMail AI is your email outreach engine, drafting tailored, timely, prospecting messages to get the “yes” from your next customer.
Testimonials
What Real Users Say About D&B Hoovers Audience Builder
"From a solution architect and implementation perspective, D&B Hoovers is easy to adopt, easy to implement, and easy to use to discover customer data. The more customer data discovered by D&B Hoovers, the more power to achieve more business growth and success."
"Making connections with prospects is getting harder and D&B gives you the resources to have a solid head start, it is a key tool for your marketing research toolbox."
Awards
We are proud to share the awards we have received.
See D&B Hoovers Audience Builder in action.
Sign up for a free trial of D&B Hoovers Audience Builder.