How Good Funding Leverages Dun & Bradstreet Data to Drive Direct Mail Success

As a provider of short-term working capital for small businesses, Good Funding realized they needed reliable mailing lists that could drive conversions, so they turned to D&B Market Insight. Ben Gold, CEO of Good Funding, shares how Dun & Bradstreet’s high-quality business data and analytics helped his team scale their direct mail strategy and attract new customers. 

Discovering Marketing Solutions from Dun & Bradstreet 

Before partnering with Dun & Bradstreet in 2016, Good Funding struggled to source business data that delivered meaningful results. Their direct email campaigns underperformed because poor-quality data kept them from reaching the right audience. “Prior to working with D&B, we had a really difficult time finding lists for direct mail that would actually respond,” explains Gold. That changed when the team adopted D&B Market Insight, which provided reliable, actionable data that transformed their direct mail approach. Response rates surged, customer acquisition improved, and campaign efficiency increased—all without a major lift in effort. 

How High-Quality Data Improved Decision Making 

The impact of Dun & Bradstreet’s business data on Good Funding’s campaigns has been both measurable and transformative. They doubled the volume of licensed names through D&B Market Insight, and response rates quadrupled compared to previous data sources. But it wasn’t just about scale—comprehensive business data from Dun & Bradstreet dramatically improved lead alignment. Prospects entering the funnel were better matched to Good Funding’s ideal customer profile.

D&B Market Insight is now a cornerstone of Good Funding’s marketing solutions, enabling smarter segmentation and more effective campaign execution. “If you're sending mail at scale, having the data be the best data is quite literally the most important part of it,” says CEO Ben Gold. He warns against relying on bulk data providers that can’t provide accuracy or freshness. According to Gold, the success of direct mail as a scalable, profitable channel for customer acquisition is directly tied to the performance of D&B Market Insight. 

Data Confidence Leads to Better Targeting and Design

With a foundation of trusted business data from Dun & Bradstreet, Good Funding is now experimenting more creatively with messaging and design. This strategic shift allows them to optimize both their audience targeting and engagement. 
 
Good Funding’s success with Dun & Bradstreet’s marketing solutions shows how, with the right data, you can turn complex campaigns into scalable, high-performing strategies.