Reworld Waste Powers a Greener Future with Data Transformation from D&B Connect

Reworld Waste is a leading provider of sustainable waste solutions, helping businesses and communities transform waste into renewable resources. With over 100 facilities across North America, Reworld diverts more than 20M tons of waste from landfills annually preventing 41M metric tons of greenhouse gases. The company also reclaims 280M gallons of wastewater and recovers hundreds of thousands of tons of metals, contributing to a cleaner, more circular economy.

Reworld’s services span commercial waste management, recycling, renewable energy recovery, and engineered solutions for complex waste streams. Their mission is to go beyond net zero and build a smarter, more sustainable world.

Turning Fragmented Data into Actionable Insights

As Reworld evolved into a more customer-centric organization, it faced a major challenge: fragmented customer data across dozens of systems, making customer data management and data-driven decisions difficult. With 24 sources of revenue data and seven financial platforms, the company lacked a unified view of its customers—making it difficult to identify relationships, understand industry segments, and deliver consistent service. 

“We couldn’t tell which customers were the same across systems, or how they were related,” said Charles Link, Senior Director of Data and Analytics at Reworld. “Without trusted data, we couldn’t make confident decisions.”

To solve this, Reworld partnered with Dun & Bradstreet to implement D&B Connect, enabling the company to master its customer data and enrich it with reliable firmographics. Using D&B’s matching capabilities and standardized identifiers like the DUNS® Number, Reworld was able to: 

• Unify customer records across 14 operating systems.

• Build corporate family trees to understand relationships and uncover cross-sell opportunities. 

• Identify diverse suppliers to support community impact.

• Accelerate data access and reduce manual effort. 

“D&B Connect gave us the consistency and credibility we needed,” Link said. “It’s not just about collecting data—it’s about applying intelligence.”

The impact was immediate. Reworld saw a 200% ROI through labor savings and operational efficiency. The company launched a new customer gateway, enabling clients to manage waste profiles, invoices, and pickups online—enhancing service and sustainability outcomes. What once took weeks to analyze now takes seconds, empowering teams to act on insights rather than assemble them. 

From Insight to Impact for a Cleaner Future

“They didn’t just sell us data—they made sure we were successful using it,” Link said. “That level of partnership is rare.” 

Today, D&B Connect is a cornerstone of Reworld’s digital transformation. It supports customer onboarding, market analysis, and sustainability initiatives—helping Reworld deliver on its mission to build a smarter, cleaner world.

“If we hadn’t invested in D&B Connect, we couldn’t have delivered the customer experience we have today,” Link said. “It’s been a game changer—for our business, our customers, and the planet.”