Dun & Bradstreet

MARKETPLACE

IHS Markit – Commercial Fleet Data

Business marketing data with associated vehicles for automotive marketing insights

https://ihsmarkit.com/index.html

Geography: USA

Key Data Elements:

Total Fleet Size
Firm Name
Primary 4 Digit SIC
Number of cars in fleet: Large, Luxury, Mid-Size
Number of trucks in fleet
Location: State, City, Zip 

Approximate Coverage: Over 40 US states across ~2.1M D-U-N-S Numbers

D‑U‑N‑S® Match: 96%

Refresh Frequency: Quarterly

Delivery Type: Batch 

D&B Analytics Studio

Partner logo for IHS Markit

Overview

IHS Markit commercial data offers marketers the ability to discover what vehicles are in their prospect's fleet as well as the ability to refine their audience based on fleet information. The data set is created by collecting the past 18 months of vehicle registration data so that customers have a view of vehicle fleet size detail. By combining IHS Markit data with Dun & Bradstreet data, customers can create a source of data that will allow for deeper firmographic profiling.

  • Insurance 
    • Identify companies with automotive fleets for fleet / bulk auto insurance prospects 
  • Business Activity Signals
    • Monitor fleet sizes and trends over time to uncover business growth and contraction 
  • Financial Services/ Credit Cards
    • Identify prospect's likely to benefit from corporate / fleet credit cards