IQVIA - OneKey Healthcare Reference Data

Overview

IQVIA OneKey data can be used to to identify Healthcare Organizations (HCO) and Healthcare Professionals (HCP) affiliated with each Healthcare Organization in the USA. Information provided is granular, so that clients can understand HCOs in detail - like average patient stay or number of ICU beds.IQVIA OneKey can also be used for data validation, analytics, segmentation, sales and marketing. By connecting IQVIA OneKey data to Dun & Bradstreet D‑U‑N‑S^® Numbers, customers can gain insight into business risk and opportunity at the site, family, and health care organization level.

Use Cases

• Business Intelligence

  • Leverage OneKey to understand the complete U.S. Healthcare landscape by facility type (HCO), Healthcare Practitioner (HCP) types/specialty and more.

• Customer / Territory Analysis

  • Match your customer file to OneKey and understand your market penetration by HCO facility type, HCP type/specialty, geo, etc. Then determine how many prospects look like your best customers. D&B can also break the analysis down by your custom sales territories.

• Lead Generation

  • Leverage OneKey for direct mail and email marketing, telemarketing, and other lead generation programs. Target select Decision Makers at HCOs, and/or HCP types/specialties.

• Email and Database Marketing

  • Establishing your brand within Healthcare is easier using the OneKey database to segment and target key Decision Makers for outreach and to understand the Healthcare landscape for other advertising programs (print, radio, TV, etc.)