Marketplace
Spiceworks Ziff Davis (Aberdeen) - Technology Installs Dataset
Through a sophisticated web-mining approach, Aberdeen gathers the manufacturer and product model names of technology being used at business locations.
Geography:
Canada
China
Hong Kong
Ireland
UK
USA
Other – Asia
Other – Australia
Other – Europe
Key Data Elements:
Manufacturer
Product Model
Product Series
Product Category
Approximate Coverage: Spiceworks Ziff Davis records across ~17M US and Canadian D‑U‑N‑S® Numbers
D‑U‑N‑S® Match: 100%
Refresh Frequency: Quarterly
Delivery Type: Batch
Overview
Aberdeen's Technology Installs data, gathered through a sophisticated web-mining approach, is best used for competitive sales and marketing campaigns. It provides the manufacturer and product model names of technology being used at business locations identified by Dun & Bradstreet. The dataset is also helpful for companies that have augmentative technologies that fit with other manufacturers’ products, or as a baseline for analytics teams that want to get a sense of share of wallet for certain brands within various technology categories. All records have the Dun & Bradstreet D‑U‑N‑S® Number assigned to them for very easy integration of this data into any other dataset you may have.
Use Cases
- Sales
- Targeting prospects that have competitor technology
- Improve share of wallet with existing customers
- Improve lead scoring and lead routing
- Marketing
- Execute account-based marketing (ABM) strategies based on propensity
- Improve demand generation with account prioritization
- Improve market analysis
- Attributes can be used to improve marketing models
The information provided on this partner listing is provided by Aberdeen and is not authenticated or reviewed by Dun & Bradstreet. Dun & Bradstreet makes no representations or warranties with respect to such information which is provided as-is.