MARKETPLACE
Spiceworks Ziff Davis (Aberdeen) – Technology Totals Dataset
Aberdeen owns and manages sophisticated models that count various hardware components at locations with Dun & Bradstreet D-U-N-S® Numbers.
Geography:
Canada
China
Hong Kong
Ireland
UK
USA
Other – Asia
Other – Australia
Other – Europe
Key Data Elements:
Number of Servers
Number of workstations
Number of PCs
Number of Laptops
Number of Tablets
Number of Printers
Terabytes of Storage
Approximate Coverage: Spiceworks Ziff Davis records across ~17M US and Canadian D‑U‑N‑S® Numbers
D‑U‑N‑S® Match: 100%
Refresh Frequency: Yearly
Delivery Type: Batch
Overview
Using the Dun & Bradstreet global file as a reliable baseline, Aberdeen combines many fields together using a 20-year-running algorithm, to create models for important technology components at a company locations. This data allows clients to prioritize sales and marketing activities based on numbers of devices being used by prospects. This data can also be important for segmentation, analytics, share of wallet, advertising criteria, lead generation criteria, and data lake applications. This data set has history from 2000. Using the Dun & Bradstreet D‑U‑N‑S® Number, clients can enhancing their model using additional firmographic insight.
Use Cases
- Sales
- Targeting prospects that have competitor technology
- Improve share of wallet with existing customers
- Improve lead scoring and lead routing
- Marketing
- Execute ABM strategies based on propensity
- Improve demand generation with account prioritization
- Improve market analysis
- Attributes can be used to improve marketing models
The information provided on this partner listing is provided by Spiceworks Ziff Davis (Aberdeen) and is not authenticated or reviewed by Dun & Bradstreet. Dun & Bradstreet makes no representations or warranties with respect to such information which is provided as-is.