Resource
Company Research
The Latest Tactics and Business Information around Company Research
Business databases provide a wealth of data that can be used to identify leads, understand a company's financial performance, and evaluate risks. Business development teams, procurement officers, and risk managers rely upon accurate insights to target leads or evaluate vendors. Learn more about the latest tactics and tools changing how businesses conduct company research.
Company Research Use Cases
There’s a wealth of business information available from a wide range of sources. Corporate websites, media reports, business credit bureaus, and subscription data services are just a few of the places where people turn to for help when researching a company.
Here are several scenarios where company research comes in handy:
- It can help identify sales leads so business development managers get in touch with the right people.
- Procurement and compliance officers are able to perform due diligence on customers or vendors.
- Risk managers may want to keep an eye on partners by monitoring business credit scores and ratings.
- Executives can keep an eye on the financial health of competitors.
Regardless of the reason behind your research, the road to results is paved with accurate data if you have the right processes and solutions in place.
Evaluating Company Research Providers
Employees come and go, new projects get underway, and mergers fundamentally change corporate structures. Old or incomplete data isn’t of much interest to business development teams, marketers, or executives. For this reason, it’s important to choose reputable sources that update their records on a regular basis.
Turning a critical eye to data providers is key. Is it clear where the information originated? How recent are the insights? Are the details general or specific? These are just a few of the questions that can help businesses identify reputable sources of company information..
Company research tools arm businesses with a level of detail that would’ve been difficult to imagine just a decade ago. Integrating these solutions into your workflow can increase sales and bring unparalleled transparency to customer and supplier relationships.
How to Perform B2B Market Research & Analysis
A B2B market analysis helps companies build a sound strategy for growth & anticipate risks.
What Is a Competitive Analysis?
A competitive analysis reviews the strengths & weaknesses of competitors in order to chart a path to growth.
What is Sales Acceleration?
Sales acceleration technology enables businesses to quickly identify & nurture qualified prospects, reducing the time between initial outreach & sale.
How to Generate Sales Leads
A range of tools exist to help uncover targeted sales leads. Learn how business information platforms & other technology can help with lead generation.
What are SIC Codes and NAICS Codes?
SIC and NAICS codes are useful classifications that can be used for research and industry analysis.
Building a Small Business Digital Marketing Strategy
Digital marketing strategies are increasingly important for small businesses. Here are six tips to help you attract & convert customers online.
Finding New Customers as a New Business
Attracting customers is critical for new businesses. From building leads lists to sponsoring events, here are 5 ways companies can find new customers.
How to Write a Sales and Marketing Plan
This guide describes the components of a sales and marketing plans and how to organize them.
Guide to Sales Prospecting
Why sales prospecting is important; tips for making it a part of a comprehensive marketing strategy.
How to Perform TAM Analysis
What TAM analysis is and why it’s important, different types, potential benefits and drawbacks of each.
There are multiple Contact Forms popups in the page. Only one Contact Form popup could be present on single page. Please reconfigure Contact Forms and refresh the page.