Explore D&B Direct for Informatica

Optimizing Your Master Data Management Solution

Every day, approximately 403 million terabytes of data are created, and many organizations just aren’t equipped to handle it. They’re struggling with a remarkable influx of customer, supplier, and vendor information that can end up trapped in disparate data silos — disorganized, inaccurate, and often unreliable. Several years ago, Gartner estimated that poor data quality costs organizations close to $13 million per year.  

For many organizations, the solution to this pervasive problem is to implement an enterprise-wide master data management (MDM) system. By creating a single, trusted view of your stakeholders, you can improve the quality of your data and materially impact the financial health of your business. But with so many MDM players in the market, it can be overwhelming to identify who is best suited to help you solve your immediate data challenges.  

Informatica was named a leader in the Gartner Magic Quadrant for MDM for six consecutive years because it provides the indispensable data governance, tools, and capabilities needed to implement a world-class data management strategy. Over the years, Informatica Master Data Management has consistently supplied end-to-end solutions that can enhance data quality and infuse highly capable business processes and data security practices into any enterprise. 

However, no master data management implementation is complete without accurate, high-quality data. To stand up a reliable MDM solution, there must be a single source of data truth to fuel the MDM engine in downstream systems such as marketing automation platforms (MAPs), CRMs, and ERPs. High-quality, trustworthy data is paramount for any well-founded MDM implementation program.  

Overcoming the Challenges of MDM Integration

Implementing an MDM solution can be costly and time-consuming. When it comes to integrating APIs into an MDM environment, there are numerous technical challenges and hurdles to overcome. Developing software around APIs is a significant development effort by itself. Add to that the technological complexities surrounding an MDM integration, along with adequately comprehending the role of the underlying data, and it’s easy to see how MDM implementation projects can get dragged out over many months if not years. 

That’s where D&B Direct for Informatica comes in. D&B Direct for Informatica is a plug-and-play connector that allows customers to easily integrate the Dun & Bradstreet Data Cloud into their instance of Informatica MDM. This simple adapter, along with our data, makes the process of establishing a comprehensive MDM strategy a little less daunting.

Faster Access to More Trustworthy Data 

By easing the complexity of API development work, D&B Direct for Informatica has allowed our customers to significantly accelerate their time to value by gaining access to trustworthy data more quickly. They can match and enrich their records with Dun & Bradstreet firmographic and hierarchy information. Many of our customers also use our data monitoring capabilities to ensure their MDM records are kept up to date and accurate at all times.

As organizations are becoming inundated with data, they are also struggling to find enough time and resources to implement critical and complicated initiatives like MDM. Pre-built integrations such as D&B Direct for Informatica are helping them achieve their data-driven transformation and realize the full value of their MDM investment.