Why Dun & Bradstreet
Drive Business Performance with Data from Dun & Bradstreet
At Dun & Bradstreet, our industry-leading, patented method of gathering, categorizing, enriching, packaging, and delivering data, along with powerful insights, empowers companies large and small to make critical data-driven decisions that drive business performance.
Business Data
Why the Source Is Just as Important as the Numbers
By definition, business data is information about companies — how they operate, who owns them, how financially reliable they are, and what they’re likely to do next. It helps organizations make smarter decisions, reduce risk, and find new opportunities.
B2B data (business-to-business data), on the other hand, focuses specifically on companies that sell to other businesses. This includes firmographics, financials, buyer intent signals, and more.
But it's important to note that not all business data is created equal — and where it comes from makes a difference. Reliable data starts with trusted sources, rigorous validation, and consistent updates. When your data is stale, incomplete, or inaccurate, it can lead to missed opportunities, poor targeting, and costly, ill-informed decision making. That’s why we take special care to ensure that Dun & Bradstreet data is built on a foundation of quality — sourced from global registries, verified partners, and real-world business activity, then refined through billions of monthly checks to ensure it’s decision-ready.
OUR DATA
Why Organizations Trust Business Data from Dun & Bradstreet
The Dun & Bradstreet database is the world’s most comprehensive collection of business data and analytical insights.
Here are some top reasons businesses large and small trust us as their data provider:
- Data on 600M+ entities, more than any other B2B data provider
- Data on 500M+ professional and 250M+ consumer contacts
- 15+ years of historical data for long-term performance analysis and trend forecasting
- Proprietary business scores, ratings, and models to turn raw data into actionable insights
- ~200M trade payment experiences to assess financial reliability and predict future performance.
- 65M+ mapped corporate family tree relationships, helping you understand ownership, control, and global linkages.
The Five Pillars of Dun & Bradstreet Data Excellence
Unparalleled Coverage
Unmatched Quality
Intelligent Insights
Deep Expertise
Continuous Innovation
Explore How Dun & Bradstreet Sources and Validates Business Data
How we gather information in our Data Cloud is what sets us apart. We source data globally from public registries, tens of millions of websites, and trusted partners.
We extract inaccessible attributes from millions of variables, such as inquiry data, purchase data, and commercial property data – and make these complex, unstructured elements accessible to your decision-making models.
We have an unrivalled alliance of information providers across the globe, giving us a presence in over 250 markets – and giving you extensive global reach and local expertise and knowledge.
We inject data from our trusted partners, re-index their data sets using D‑U‑N‑S Numbers, and integrate them into a single high-quality source, our Data Cloud – giving you access to even more data for your use case and industry.
The D&B Global Trade Exchange Program provides data on payment experiences, both good and bad, to help you assess a company’s ability to make payments.
We combine Small Business Financial Exchange (SBFE) data with our own data to deliver solutions that help financial institutions make lending decisions, monitor accounts, manage collections, and more.
Built for Trust
Dun & Bradstreet's Commitment to Data Quality and Governance
Through our patented process, every data attribute that we collect from thousands of sources is carefully vetted, matched against around 3B match points, and assigned a unique Dun & Bradstreet D-U-N-S Number. And that’s just the beginning.
Next, we integrate tools, people, and processes to continuously control, measure, and monitor data quality while our dedicated privacy team ensures compliance across the globe. But it doesn’t stop there.
Each month, we run more than 60B quality checks to continuously improve our data and roll out standardized, validated, and compliant data to our customers.
With quality controls at every stage, we go the distance to ensure the highest levels of data quality and accuracy for our clients.
Global Customers. Enduring Partnerships.
We don’t just collect customers, we build relationships. Our top 200 customers have partnered with us for over 20 years, and for good reason. From small businesses to global enterprises — including 90% of the Fortune 500 — organizations depend on us for trusted data and insight.
We help our customers expand their data capabilities across the business — from sales and marketing to finance, risk, operations, and procurement. Wherever data drives critical decisions, Dun & Bradstreet is there.
Our reach goes beyond business. Federal, state, and local governments around the world rely on our solutions to manage public services, mitigate risk, support compliance, and drive growth. With a global network spanning 190+ countries, we deliver local expertise, regulatory alignment, and reliable data quality across borders.
How Data from Dun & Bradstreet Drives Performance
With unmatched global coverage, rigorous quality controls, and decades of expertise, we help organizations make intelligent decisions across every part of the business. Learn how it works.
Improve Prospecting Efficiency
Deliver continuously updated industry and company profiles with accurate contact information to help sales teams engage with relevance, accelerate relationships, message effectively, and prioritize the prospects who are most likely to make a purchase.
Target Buyers Across Channels and Devices
Identify devices and IP addresses to improve targeting and deliver a highly personalized customer journey, from awareness through conversion, across all channels.
Know Your Customer
Predict your customer’s ability to make payments before you extend credit and understand what stage they are in the business lifecycle, so you know which offerings are the best fit for their needs.
Know Your Third Party
Help reduce the potential for costly fines by identifying entity ownership. Know who ultimately benefits from your business relationships to help protect your reputation and your bottom line.
CUSTOMER STORIES
How Customers Drive Success with Dun & Bradstreet Data
“D&B Finance Analytics provides a thorough review of a company’s financials. From bankruptcy information to trade payment, litigation and UCC (Uniform Commercial Code) filings, company size and subsidiary information, you have a ton of information at your fingertips, at the click of a mouse.”
“I would recommend Dun & Bradstreet for two reasons: Number one, the amount of data and information that is available is really invaluable to understanding your customer. The second thing is that I couldn’t ask for a better support team.”
"...an example of bringing Dun & Bradstreet data into Cushman’s overall ecosystem is D&B Optimizer® for Salesforce. Specifically calling out that D&B Optimizer for Salesforce helps provide clean, complete, and actionable data to power our Salesforce platform powered by the Dun & Bradstreet Data Cloud."
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