Data Offering

D&B ID Graph Plus

Reach new audiences and current customers wherever they are across channels with enhanced insights and deep personalization to drive business growth.

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Optimize Omnichannel Marketing with Precise Targeting

Consumers demand highly personalized ads and a commitment to privacy. While this may seem challenging for most businesses, D&B ID Graph Plus helps make it easy.

By leveraging B2B, B2C, and B2B2C data, along with enriched digital signals, you can uncover new opportunities and deliver meaningful, personalized omnichannel experiences.

Embrace the New Standard in Audience Intelligence

Find your competitive edge with next-level audience intelligence and create a 360º view of your customers and prospects so you can target with precision.

Insights from combining digital signals with B2B, B2C, and B2B2C data can help you maximize campaign reach, improve effectiveness, and drive business growth.

Enhance Personalization to Accelerate Growth

Transform marketing personalization while respecting privacy requirements. See what’s possible with D&B ID Graph Plus.

Maximize Campaign Performance with a 360º Customer View

In a fast-paced, highly competitive market, you need every MarTech and AdTech advantage you can get. With trusted, high-quality, and reliable data, you can deliver personalized messaging across channels to keep customers and prospects engaged at every step along the journey.

Gain a Holistic View

Leverage intent, interest, demographic and other digital signals from business and consumer data to create highly effective omnichannel campaigns.

Access Deep Insights

Build successful strategies based on powerful insights into market trends, customer behavior, and competitive landscapes.

Improve Targeting & Personalization

Precisely target customers and prospects with personalized messaging to drive higher engagement and improve campaign outcomes.

Scale Up at Your Pace

Access the data and analytics you need, when you need them, to increase capacity and grow your business.

Understand Customers with Offline and Digital Business and Consumer Data

Associate business characteristics to consumers and consumer characteristics to businesses to gain a holistic view of your customers.

Precise Audience Targeting Without Compromising Privacy

D&B ID Graph Plus links businesses to consumers, enabling smarter targeting while adhering to data accuracy, regulatory compliance, and privacy protections.

Attract Buyer Attention and Increase Engagement

Use detailed insights and analytics to target with precision, delivering more personalized experiences for prospects and customers.

Generate Detailed Ideal Person Profiles

An Ideal Person Profile (IPP) is a comprehensive consumer profile created by enriching first-party data with validated B2B2C IDs, business insights, consumer intelligence, and attributes data. This profile provides a detailed understanding of relevant individual consumer behaviors, preferences, and demographics, enabling precise targeting and maximized campaign reach for brands, agencies, and data providers.

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